On June 18, the 22nd World Brand Summit, hosted by World Brand Lab, was held in Beijing. At the event, the 2025 edition of the “China’s 500 Most Valuable Brands” report was officially released. Absen was once again included in the prestigious list, with a brand value of RMB 16.672 billion (USD 2.3 billion). Ranked alongside industry giants such as State Grid and Huawei, Absen continues to lead the LED display sector in brand value.
The World Brand Lab has officially released the 2025 “China’s 500 Most Valuable Brands” Report, based on a comprehensive evaluation of financial data, brand strength, and consumer
behavior of Chinese brands. Absen has once again made the list, with a brand value of RMB 16.672 billion (USD 2.32 billion), surpassing Unilumin, whose brand value stands at RMB
15.827 billion (USD 2.20 billion). According to the assessment, Absen demonstrates significant
advantages over competitor in term of technology, market presence, and growth potential, with
with even greater room for future brand value elevation.
According to reports, World Brand Lab was initiated by Nobel Laureate in Economics, Professor Robert Mundell, and is widely recognized as one of the world’s three most authoritative institutions in brand valuation. Its research findings have become a key benchmark for assessing the development of Chinese brands.
Absen’s reentry into the “China’s 500 Most Valuable Brands” list, along with its steadily rising brand value, reflects the company’s leading strength in global competition and underscores the ascent of Chinese brands along the high-end value chain.
Brand Globalization: Driving High-Quality Growth through Global Strategy
Behind Absen’s steadily rising brand value lies its firm commitment to a global strategy – empowering high-quality growth through brand-driven international expansion.
In 2024, Absen achieved overseas revenue of RMB 2.931 billion (USD 403.5 million), marking a 13.78% year-over-year increase and continuing its strong growth momentum. With a balanced global market strategy, Absen has made significant breakthroughs in both mature markets such as Europe and North America, as well as in emerging regions including Southeast Asia and the Middle East.
According to data from Hangjia Talk Display’s Research, the overseas market emerged as one of the fastest-growing sectors for LED display in 2024. Absen continued to lead the global LED display export landscape, accounting for 12% of the total overseas market share as a single brand. The company has consistently ranked as the NO. 1 exporter in the industry for multiple years, further strengthening its brand influence across international markets.
Absen stated that its globalization strategy has progressed from exporting products to building a global presence, embedding locally, and achieving full localization – empowering the company to deliver innovation – driven, customer centric solutions and sustain competitive advantages worldwide.
Innovation-Driven: Technology and Application Scenarios Define the Future of the Industry
A strong brand value is built upon long-term commitment to technological innovation. Amid accelerating technological advancements in the LED display industry, Absen remains firmly rooted in a dual-engine strategy of “technology + application scenarios,” creating a solid moat for sustainable innovation.
On one hand, Absen focuses on cutting-edge fields such as Micro LED, COB, Virtual production, and intelligent interaction, establishing a fully self-controlled and comprehensive technology chain – from LED packaging processes to 4k image processing algorithms. These innovation have led to a series of flagship products that are shaping market trends. On the other hand, Absen deeply integrates display technology with the needs of diverse sectors, including outdoor advertising, sports venues, commercial retail, corporate conferencing, and creative displays – offering differentiated solutions tailored to specific industry demands.
As of June 2025, Absen has filed over 1,300 intellectual property applications globally, with invention patents accounting for 30% of the total.
Meanwhile, Absen’s team of technical experts has actively contributed to the formulation of key international and domestic standards for LED display technology, transforming its technological expertise into industry-wide norms and further solidifying its leadership from a regulatory perspective.
In conclusion, from Shenzhen to the world, Absen’s journey from product exporter to global brand ecosystem builder – mirrors the transformation and upgrading of Chinese manufacturing. With a brand value of RMB 16.672 billion (USD 2,32 billion), Absen’s rise is not merely a numerical milestone – it is a testament to the company’s long-term commitment to technological innovation and global development. Under the banner of “Made in China”, Absen is poised to lead a new chapter display industry, driving forward the integration of LED technology and AI.
